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FOR IMMEDIATE RELEASE: September 5, 2006
BetRoyal is back on Track Under it’s Original Founder
COSTA RICA – After hiatus from BetRoyal for over 4 years to pursue other ventures, Chester, the original founder, has been drafted back into action by ownership which acquired BetRoyal back in 2003. This surprise move was the shareholder’s desire to reestablish the company’s original charter calling for: “courteous and professional service,” “fair lines to shoot at” and “prompt return of your funds” - the Royal Mantra.
In the past couple of years, BetRoyal suffered several mishaps under best intentioned but ill-equipped managers. This created a setback in the company’s growth plan and became the impetus for this recent move. Marketing was solid but sound bookmaking principles were lacking. Without the combination of both, it’s difficult to sustain positive results.
This and several other factors made the owners of the company decide to go for a, “Get Back to Your Roots” management campaign.
Chester’s unique blend of applying sound bookmaking skills together with outstanding customer service and an incessant drive to accommodate each and every player is being vigorously reinstated.
Up to now, the company has been quiet about the move - bringing Chester’s experienced and proven consultancy to head the new BetRoyal management. “Chester has been spending the past 2 months evaluating BetRoyal’s present situation and sizable following. From that he has derived a solid plan which he presented to us (ownership).” “Clearly this guy knows what he is doing and after careful review of the plan, we have committed to backing it fully.”
“Its time, now that the betting community knows of the commitment BetRoyal is making that will return it to the top, tier one status of its heyday.”
One question remains regarding the rapid maturity of the industry and how “old school” formulas can be reinserted into the extremely competitive environment faced by Sports Betting companies today. “We are fully backed by state-of-the-art technology and the top notch IT personnel. Combine that fact with the pleasant discovery that the Royal Family was obtained by the largest online casino operation in Costa Rica, I had no doubt of the tremendous opportunity set before me,” says Chester.
Each and every department is being reorganized and lined with professionals from top to bottom. Gems within the organization are being recognized and brought forward into higher positions of responsibility.
“I have the mandate and support of the shareholdership to create solid departments all the way from management to supervisory positions and clerks which will return BetRoyal to its former glory. “Morale has never been better,” is the recent, internal theme heard from those who have been employees for some time. “It all starts with the point of contact,” says Chester. “I have reintroduced one of our most sacred traditions - I want all customers to ‘hear a smile over the phone, to read the smiles on the Live Chat and in e-mails’! We are an entertainment provider and that means at our end we must respect and pay attention to every single aspect of the customer’s experience.”
“One other key element I am bringing back into the BetRoyal formula is this: What we say is what is true. What we commit to is what we honestly believe we can fulfill. And when we can’t fulfill a promise or commitment, we proactively reach out to the customer, the promoter, the employee, whoever… and find the best and most immediate solution. Things go wrong sometimes. But running from problems is no longer an option here at BetRoyal.”
What do Chester and BetRoyal have in store for the future? Without divulging too much information, Chester pointed out the obvious such as fast payouts, top notch customer service, competitive lines, and the great staff of personal account representatives but most of all good old fashion reliability – all the things which BetRoyal was known for.
Chester mentioned some upcoming implementations – some of which are new to the gambling industry – separators which will clearly point out the differences between BetRoyal and the rest of the competition such as: “The BetRoyal Family” – a customer club which provides special promotions, a revised Rewards Program, BetPro2.0 “The Serious Player’s Friend” (an essential handicapping tool that provides stats, scores, lines, etc.), unique promotions tailored to individual player’s play styles and much more.
“These are all just the tip of the iceberg,” said Chester, “Keep checking the www.BetRoyal.com website as we roll out the surprises.
About BetRoyal: Established in 1997, BetRoyal is one of the pioneers in offshore online wagering companies in the world. Originally founded in Curacao, BetRoyal is now licensed and operated in Costa Rica owns and operates several online gambling brands, including: a sports book, a casino, and a poker room.
Safe Harbor Statement: Statements in this announcement that are not strictly historical may be “forward-looking” statements, which involve risks and uncertainties. These include risks and uncertainties relating to customer and supplier relationships and prices, competition, market demand, litigation and other contingent liabilities, the integration and operation of acquired businesses, and economic, political, governmental and technological factors affecting BetRoyal’s operations, markets, products, services and prices, among others, as set forth in public filings.