Eurobet, the online gambling company owned by Coral, the UK's third largest bookmaker, is to launch the UK's first transactional betting service for wireless application protocol mobile phones.
Users of the "m-commerce" service - which Eurobet said would work on any Wap-enabled mobile phone - must first open an account on the company's website or over the phone.
After being given a user name and password they will then be able to choose the size of stake, take the required amount from the account and place a bet.
Jim Noakes, Eurobet projects director, said: "This is the first example of m-commerce for betting."
QXL.com, the online auction company, already lets users open accounts on its websites and bid for items using phones.
Users of the "m-commerce" service - which Eurobet said would work on any Wap-enabled mobile phone - must first open an account on the company's website or over the phone.
After being given a user name and password they will then be able to choose the size of stake, take the required amount from the account and place a bet.
Jim Noakes, Eurobet projects director, said: "This is the first example of m-commerce for betting."
QXL.com, the online auction company, already lets users open accounts on its websites and bid for items using phones.
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