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Playboy.com Signs Online Gaming Deal With Ladbrokes; Venture to Launch Sports Book Operation in First Half
NEW YORK, Feb. 15 /PRNewswire/ -- PLAYBOY.COM, INC., THE WHOLLY OWNED
SUBSIDIARY OF PLAYBOY ENTERPRISES, INC. (NYSE: PLA), TODAY ANNOUNCED IT HAS
SIGNED AN AGREEMENT WITH LADBROKES EGAMING LIMITED (LADBROKES) TO DEVELOP
PLAYBOYSPORTSBOOK.COM, AN ONLINE SPORTS WAGERING SITE.
UNDER TERMS OF THE AGREEMENT, LADBROKES, THE BETTING AND GAMING DIVISION
OF HILTON GROUP PLC (LONDON: HG), WILL FUND ALL OPERATING COSTS, PROVIDING
HARDWARE AND SOFTWARE, MANAGEMENT AND CUSTOMER SUPPORT. PLAYBOY WILL PROVIDE
MARKETING, BRANDING, USER INTERFACE, DESIGN AND CONTENT. THE SITE WILL BE
LICENSED AND OPERATED OUT OF GIBRALTAR.
PlayboySportsBook.com will use the expertise of Ladbrokes, the world's
biggest bookmaker, to offer a full-range of fixed odds sports wagering,
allowing international consumers to bet on American sports including football,
basketball, baseball, boxing, tennis and golf and international sports
including soccer and rugby. In addition, the site will allow participants to
wager on events ranging from elections to Playboy's Playmate of the Year. The
site will have safeguards to prevent taking bets from the United States and
other places where online sports wagering is illegal. THE SITE WILL LAUNCH IN
ENGLISH AND WILL ADD CHINESE, SPANISH AND ITALIAN.
Lawrence R. Lux, President of Playboy.com, said, "The site will bring
Playboy's unique brand of sexiness, excitement and fun to online sports
wagering. For example, we'll be inaugurating a Playboy Betting Bunny, a live
Playboy Playmate dressed in the classic Playboy Bunny Costume, who will serve
as the site's interactive hostess, including giving tips. In addition,
PlayboySportBook.com will offer a range of distinctive features, including
highlights of daily sports wagering events, video event coverage, sports
commentary, scores and stats and a chat 'lounge.'"
"This venture brings three powerful assets to online gaming: a globally
recognized brand, gaming expertise and access to an enormous online audience,"
said Christie Hefner, Chairman of Playboy.com. "This combined with the
expertise of Ladbrokes' and Playboy's Gaming Group will allow us to create an
online gaming experience that is exciting and fun, as well as safe and fair."
John O'Reilly, Managing Director of Ladbrokes eGaming, commented,
"Playboy's audience profile fits well with the Internet gaming audience. We
believe that the combination of Ladbrokes' knowledge and expertise in gaming
and Playboy.com's expertise in online entertainment makes for a powerful
proposition. This marriage seems to be a perfect match."
"We already have 6.5 million non-U.S. visits to Playboy.com each month and
will be adding international sites tailored to regional tastes and interests,"
said Lux. "These sites, our 16 international editions of Playboy magazine and
Playboy television networks in Asia, Europe and Latin America will generate
significant international interest and potential."
PLAYBOY SAID THAT IT BELIEVES THAT THE ONLINE GAMING MARKET OUTSIDE OF THE
UNITED STATES INCLUDES AS MANY AS 3 MILLION PLAYERS GENERATING REVENUES IN
EXCESS OF $1.5 BILLION AND WILL GROW TO 10 MILLION PLAYERS GENERATING REVENUES
IN EXCESS OF $6 BILLION BY 2004. AS A RESULT THE COMPANY SAID THAT IT EXPECTS
TO ADD BOTH CASINO GAMES AND PARI-MUTUEL WAGERING TO ITS ONLINE GAMING
INITIATIVES IN THE COMING YEAR.
LADBROKES HAS RECEIVED AUTHORIZATION FROM THE GIBRALTAR GOVERNMENT TO
LAUNCH THE SITE AND PLAYBOYSPORTSBOOK.COM IS EXPECTED TO BEGIN OPERATIONS IN
THE FIRST HALF OF 2001.
Attention Editors: To view a demo of PlayboySportsBook.com, go to www.playboy.com/sportsbook .
Playboy.com Signs Online Gaming Deal With Ladbrokes; Venture to Launch Sports Book Operation in First Half
NEW YORK, Feb. 15 /PRNewswire/ -- PLAYBOY.COM, INC., THE WHOLLY OWNED
SUBSIDIARY OF PLAYBOY ENTERPRISES, INC. (NYSE: PLA), TODAY ANNOUNCED IT HAS
SIGNED AN AGREEMENT WITH LADBROKES EGAMING LIMITED (LADBROKES) TO DEVELOP
PLAYBOYSPORTSBOOK.COM, AN ONLINE SPORTS WAGERING SITE.
UNDER TERMS OF THE AGREEMENT, LADBROKES, THE BETTING AND GAMING DIVISION
OF HILTON GROUP PLC (LONDON: HG), WILL FUND ALL OPERATING COSTS, PROVIDING
HARDWARE AND SOFTWARE, MANAGEMENT AND CUSTOMER SUPPORT. PLAYBOY WILL PROVIDE
MARKETING, BRANDING, USER INTERFACE, DESIGN AND CONTENT. THE SITE WILL BE
LICENSED AND OPERATED OUT OF GIBRALTAR.
PlayboySportsBook.com will use the expertise of Ladbrokes, the world's
biggest bookmaker, to offer a full-range of fixed odds sports wagering,
allowing international consumers to bet on American sports including football,
basketball, baseball, boxing, tennis and golf and international sports
including soccer and rugby. In addition, the site will allow participants to
wager on events ranging from elections to Playboy's Playmate of the Year. The
site will have safeguards to prevent taking bets from the United States and
other places where online sports wagering is illegal. THE SITE WILL LAUNCH IN
ENGLISH AND WILL ADD CHINESE, SPANISH AND ITALIAN.
Lawrence R. Lux, President of Playboy.com, said, "The site will bring
Playboy's unique brand of sexiness, excitement and fun to online sports
wagering. For example, we'll be inaugurating a Playboy Betting Bunny, a live
Playboy Playmate dressed in the classic Playboy Bunny Costume, who will serve
as the site's interactive hostess, including giving tips. In addition,
PlayboySportBook.com will offer a range of distinctive features, including
highlights of daily sports wagering events, video event coverage, sports
commentary, scores and stats and a chat 'lounge.'"
"This venture brings three powerful assets to online gaming: a globally
recognized brand, gaming expertise and access to an enormous online audience,"
said Christie Hefner, Chairman of Playboy.com. "This combined with the
expertise of Ladbrokes' and Playboy's Gaming Group will allow us to create an
online gaming experience that is exciting and fun, as well as safe and fair."
John O'Reilly, Managing Director of Ladbrokes eGaming, commented,
"Playboy's audience profile fits well with the Internet gaming audience. We
believe that the combination of Ladbrokes' knowledge and expertise in gaming
and Playboy.com's expertise in online entertainment makes for a powerful
proposition. This marriage seems to be a perfect match."
"We already have 6.5 million non-U.S. visits to Playboy.com each month and
will be adding international sites tailored to regional tastes and interests,"
said Lux. "These sites, our 16 international editions of Playboy magazine and
Playboy television networks in Asia, Europe and Latin America will generate
significant international interest and potential."
PLAYBOY SAID THAT IT BELIEVES THAT THE ONLINE GAMING MARKET OUTSIDE OF THE
UNITED STATES INCLUDES AS MANY AS 3 MILLION PLAYERS GENERATING REVENUES IN
EXCESS OF $1.5 BILLION AND WILL GROW TO 10 MILLION PLAYERS GENERATING REVENUES
IN EXCESS OF $6 BILLION BY 2004. AS A RESULT THE COMPANY SAID THAT IT EXPECTS
TO ADD BOTH CASINO GAMES AND PARI-MUTUEL WAGERING TO ITS ONLINE GAMING
INITIATIVES IN THE COMING YEAR.
LADBROKES HAS RECEIVED AUTHORIZATION FROM THE GIBRALTAR GOVERNMENT TO
LAUNCH THE SITE AND PLAYBOYSPORTSBOOK.COM IS EXPECTED TO BEGIN OPERATIONS IN
THE FIRST HALF OF 2001.
Attention Editors: To view a demo of PlayboySportsBook.com, go to www.playboy.com/sportsbook .
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