Tweet
Ladbrokes goes Swedish
Ladbrokes has revealed plans to launch an online gambling service in Sweden.
The company is aiming to offer Scandinavian punters an alternative to state-run betting and gaming operations.
As the first phase of its Nordic strategy, Ladbrokes has launched a Swedish service from Ladbrokes.com - its online betting and casino arm.
The company hopes to tap into a lucrative market. It says 95% of Swedes have gambled, with an average spend of £310 per year.
Customers will be able to bet on the already-popular English Premiership and European football betting markets, as well as having access to products that appeal to the Nordic market - such as ice hockey and Swedish, Danish, Finnish and Norwegian league football.
Although based in the UK, the localised site will be maintained by Swedish content providers and customer support teams, and odds on local sports will be compiled by specialist experts.
Managing director John O'Reilly says: "This Nordic launch marks the first phase of our European expansion strategy.
"We believe that Ladbrokes' highly competitive prices and broad range of products will be welcomed by this keen betting audience
Ladbrokes has revealed plans to launch an online gambling service in Sweden.
The company is aiming to offer Scandinavian punters an alternative to state-run betting and gaming operations.
As the first phase of its Nordic strategy, Ladbrokes has launched a Swedish service from Ladbrokes.com - its online betting and casino arm.
The company hopes to tap into a lucrative market. It says 95% of Swedes have gambled, with an average spend of £310 per year.
Customers will be able to bet on the already-popular English Premiership and European football betting markets, as well as having access to products that appeal to the Nordic market - such as ice hockey and Swedish, Danish, Finnish and Norwegian league football.
Although based in the UK, the localised site will be maintained by Swedish content providers and customer support teams, and odds on local sports will be compiled by specialist experts.
Managing director John O'Reilly says: "This Nordic launch marks the first phase of our European expansion strategy.
"We believe that Ladbrokes' highly competitive prices and broad range of products will be welcomed by this keen betting audience